At the heart of a guerrilla marketing campaign is creativity that will get you noticed by customers. When you start a guerrilla marketing campaign, you need to come up with fresh marketing ideas that won't cost you a lot of money. The point is to get noticed and prove to customers that you offer a new way of doing things.
Instructions
1. Collect information on your customers. Devise a way that your customers can give you feedback on your products and services. This will give you valuable information on how you can improve your business and keep your customers coming back for more.
2. Offer free information to your customers. If you offer free information that is related to the products you sell, you can work on strengthening your relationship with your customer and hopefully create a feeling of loyalty for your service or product. Offer a free newsletter, class or seminar and tout your products at the same time.
3. Write a column for your local newspaper about the industry in which you sell products or services. If you are a computer technician, write a weekly or monthly article on how people can fix their own computer problems. Be sure to include that if they have a problem they can't solve, you can help them!
4. Build a simple website that gives customers basic information. Even as a small business, you need to have a website, even if it is a one-page setup that only offers information about who you are and how they can get their hands on your products.
5. Be creative in your marketing techniques. Instead of sending out dull Christmas cards, try sending our Groundhog's Day or First Day of Spring cards. Instead of plastering cars in a parking lot with your fliers, tuck them in other places that people are sure to notice.
